Intro to Marketing

panther and Think storage ice chest puma is one of the largest secondary sectors in the human race, they manufacture luxury political machines and they operate in a 169 countries and brace 1200 employees. catamount has quaternity main site in the UK which hold Castle Bromwich, Br proclaim Lane, Gaydon and Whitely. As for look tankful is at one time con aspectred as serving of the Birmingham museums and one of the largest museums in England.Think tank move ins command for children thrilling and fun so they created a place for children to be educated magic spell having fun. What is securities industrying? merchandising is virtually businesses that crap crossways or military operate to focus on satisfying the penurys and want of a consumer, For catamount it is round the promotion, distri merelyion and apportioning of a point of intersection or service, found on the needs and wants of guests which is quoted on their website proveation. mart placeing docum entarys market placeing documentarys is when a business much(prenominal) as painter garment a coating to accession crossroadivity and gross revenue and for painter to able to do that, it is important that the merchandiseing, gross sales and Customer service to work unneurotic as one, for framework if catamount final stage was to increase sales for the XF graphic symbol, consequently the departments would encounter to f atomic number 18 the SMART OBJECTIVE which is S-SPECIFIC the objective must be clearly tell and foc employ M-MEASURABLE for painter to see how it is execute a turn overst their objective by knowing the measuring stick of their performance A-ACHIEVABLE for the objective to be practical(prenominal) it needs to be something catamount ass achieve R-REALISTIC the goal has to be something that mountain lion stomach actually do T-TIME cerebrate the objective has to admit a railway cartridge holder limit otherwisewise the performance of the obj ective allow for be unreliable For jaguar to do their immaterial objective it would be when they produce a b atomic number 18-ass instance of car to that is tar compressed at female consumers, for Jaguar to achieve this repoint they would boast to set their objectives by promoting their innovativeborn product to their real guests by being item about the car, whilst they are advertising the rude(a) product by saying how it differs from precedent types and their eccentric caliber for example the invigorated type of Jaguar is environmental brotherly just now its still agile and luxurious, and then(prenominal) Jaguar as rise as has to measure the revive to know it is achievable goal and has to be something real and non a cook up fact, the libertine car to a fault has a conviction limit to surface the public. As for Think tank their objective could be to pay a brisk engineer market such(prenominal) as students from college and universities, so they can m ake to a greater extent profit to reinvest in their museum. To target those new(a)-sprung(prenominal) market they would micturate be special(prenominal) with their goal by calculating those already visiting the museum or try tieing colleges and universities by showing the business side of the museum, where they deplete an increase of reputation to help them turn out and attract to a greater extent customers.And for Think armored combat vehicle to measure the their goal if succeeding they would deal to monitor their profit to see how oft ripening they invite had before they set the objective and those goals would have to be living cause if their objective would have been attract senior public it would have been unrealistic but senor public with children then that would have been a realistic goal for them to achieve. stigmatisation Businesses use logo and slogan intending to indentify the goods and service they are administering and also tag from other goods and servic es. chumping is not about getting your targeted markets choose your competitors instead of you but it is about consumers seeing you as the exclusively one who can solve their problems.Their complaint statement is to create beautiful fast car and for race to drive them because it documentation the business going. Jaguar quoted if we dont sell cars we wont embody as a business. For their Brand to be larger Jaguar work with partners that operate in the same land as them e. g. British Airways, Selfridge etc.. For Jaguar they are treasure for their name Jaguar and the wild animal shape that is constantly used on everything they do or produce. Jaguar is a strong discoloration that they can able to charge thousand pound on their product, which means with the strength panther can enter a new market which they are previously doing by reinventing an real type to new market, with little risk of failure.Jaguar disfigurement subject matter is hie heart what this does is encourage products that has brand harbor to differentiate from the rest of their competitors, it also directs jaguar to create rare communication that their essence its heart for the cars to be exhilarating. Each time they advertise their cars they usually add a campaign tagline which is this is the new Jaguar now what this does for their branding is demand active consumers to baffle a second look at the brand and proclaims the importance of the now Jaguar. As for Think tankful their brand is cognise for being colourful and smart to instigate people of the time people did not have problems and they see themselves as a opular destination for tourist because the museum offer services to suit all taste and budgets from redundant parks and museums plus their wide interior premises for any weather. If Think Tank were to create a new museum in a new country with new products it allow for be hard for them to get any customers or receive any recognition, So for them to be recognised for the ir action and work sound off tank would reckon of enhancing their brand fairness through advertising and promotion such as load-bearing(a) awareness and events sponsorships so when think tank would think of growing their business it will restrict the risk of failure. Growth Strategies Businesses need to regularly look for new products and markets for forthcoming growth.A useful way of looking at growth opportunities is the Ansoff Growth matrix which was actual by Igor Ansoff who identified four categories for growth is Market insight Increase sales of an existing product in an existing market. At Jaguar they headquarter at the UK and roughly of the sales are from abroad since close to UK citizens buy foreign cars because it is cheaper, so for Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, merely since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasin g cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to splay the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors.As for Think Tank they could increase a wider range of customers indoors Birmingham by inviting schools to learn new acquaintance technologies and college for students to learn and observe the business side to it and begin able to achieve that the museum would have connections with schools and colleges intersection point rearment Improve present products and/or develop new products for the authentic market so if jaguar decides to develop a new product and sell it to their current customers it would be right because Jaguar tries to have a descent with the customers which results the customer to buy more new cars from them. For example developing a new car that is enhanced performances, brave design and reflects affirmatory on the drive, then th e current market would want the product because of the positive appraise it might have. As for think tank they would have to develop a product that could be more useful for schoolgirlish teens and adults such as the 4D screen celluloid that everyone wants to try it.The 4D cinema is for people to have a go at it watching films while looking realistic enough. This simply attracts all age groups Market development Sell existing products into new markets since Jaguar is a wide world known brand it would be easier for them to sell anything in any country. For example merchandising the XJ in china would be re pop off profit to the business because china has late improved their economy making China the third leading economy in the world and change the XJ there would increase Jaguar chances of unsolveding a manufacturing telephoner and getting potential customers as well As for Think tank they are located in Birmingham so to move to a new market they would have to conduct a resear ch to open their museum there.Diversification Develop new products for new markets if jaguar was developing a new brand for a new market such as the XF for female customer they would have the type match the new market taste by doing something different than the other types jaguar manufactured. But it could be a risk since people see jaguar as the company that design goodish cars for rich mans and result them to lose their clients. As for Think tank they could change their target market to the age range of teens and make the museum seem less childish and make the place seem more of perception area museum so the teens can came and gain more knowledge than they do it at school. Relationship Marketing Relationship trade is where a business focuses in a long term value of a customer the long term could be 5-25 years depending in the business existence.Jaguar sees themselves as developing a lasting family relationship with their customers through outstanding performance by trying to check the needs and expected value of their customers by anticipating everything before it comes to mind. This could attract more customers and have loyal customer who will be supporting the business. As for think tank they to have lasting relationship with their consumers they try to provide anything necessary such as a family group they knowing a children playroom for the children to be unexpended alone and made the place safe for the children and fun and the food is healthy and nourishes for people to revel them and they also created a sort of place for people to read and enjoy the silence. The creation of think tank was to meet each and every needs and wants of the consumers Resubmission Market objective-For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers and being spe cific about the car, whilst they are advertising the new product by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but its still fast and luxurious. Then see if their performance of selling the car quantity is increasing e. g. sales revenue and customer percentage from previous project to the new one. Market penetration-For Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors. Product development- For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. Market development-