Apush Notes: Great Depression

A. The Great Depression was caused by an economic system out of balance. There was too much supply with little demand. This situation was created by monopoly pricing, unsound banking practices, overproduction, high tariffs, and tightening of money supply by Federal Reserve Board. B. A slump in economic activity with over speculation in stock and buying stocks on margin caused the stock market to crash in October 1929. The stock market crash marked the beginning of Great Depression. C.The Depression was characterized by high unemployment, foreclosures on homes, farms and businesses, closing of banks, and the drying up of credit, low purchasing power, and hunger. Many people grew concern that capitalism had failed and democracy couldn’t provide solutions to problems. D. President Hoover, a strong advocate of â€Å"rugged individualism† believed in minimal government interference to deal with Depression. He based his policy upon supplying optimism, expanding works, and loa ning money and struggling banks.E. In 1932 summer, 20000 impoverished veterans from the First World War marched on Washington demanding early payment of a financial bonus that was due in 1945. After the bonus failed in Congress, President Hoover ordered the US army to evacuate the marching veterans from DC. The army, led by Douglas MacArthur, drove the veterans out. The armies’ handling the Bonus March ended Hoover’s chance for reelection and fostered a growing fear of revolution in America. F.President Hoover and his Republicans were blamed for Depression in election of 1932. Franklin Roosevelt was elected president, promising to save capitalism, help common man, and to provide work. Roosevelt was vague on his plans, except he would try anything. G. FDR’s plan to get nation out of Depression was called the New Deal. New Deal had policies of relief for the poor, recovery from Depression, and reform of the economic system. The first New Deal as passed during the first 100 days of his presidency.The left wing of politics liked the idea and passed the idea through Congress. Economy fell back into recession. Black Tuesday The day the stock market crashed. No buyers. Rugged individualism Social outlook promoting one’s goals and desires of independence. Hooverville This name was based on Hoover’s blame for depression. Families lost their homes because they couldn’t pay mortgages. Hawley-Smoot Tariff, 1930 Tax increase by Republican congress.Purpose was to satisfy US business leaders who a higher tariff would protect their markets from foreign competition. In retaliation, European countries made higher tariffs against US goods which reduced trade. Reconstruction Finance Corporation To prop up faltering railroads, banks, life insurance companies, and other financial institutions. Emergency loans would stabilize these businesses. The benefits would go down to smaller businesses and bring recovery. Democrats scoffed at this meas ure, saying it would only help the rich.

Poem Comparison †Telephone Conversation Essay

The context of this poem is of a black man from Africa trying to find accommodation, it is based on his experiences as a student in the 1960’s. The poem is written from the perspective as a phone discussion between him and a landlady. The main problem in this poem is that there is a huge amount of racism show by the landlady to the African – ‘How dark? Are you light or very dark?’ This shows immediately that the landlady has something against coloured people and can’t have a conversation without knowing the skin colour of the man. It also seems that the landlady would prefer the man not be coloured than to rather receive money for the accommodation. The impression we get from the landlady tells us that she is a very racist and ignorant woman. She first shows this after the man mentions he’s an Africa, which she doesn’t reply to – ‘Silence, silenced transmission of pressurised good breeding.’ The silence shows us her simple summary of her response of having to think twice about accommodating the black man. She shows that she has a sense of racism in her – ‘Considerate she was, varying the emphasis – Are you dark? Or very light?’ This tells us that the landlady is trying to imagine all the colours he could be and shows she judges people totally on colour. We also see that she is wealthy and cares about her image a lot – ‘Lipstick coated, long gold – rolled cigarette holder piped.’ From the view of the man he would think she is also a snob due to the way she is speaking to him and her questions. When the conversation starts it begins normally but is changed completely when the man says he is African – ‘Self confession – I am African.’ This suggests that the mans skin colour is a sin which he is guilty of. He also feels that he needs to defend himself even before the woman has started to ask any questions. Then after the landlady asked him how dark he was he didn’t know how to respond to her – ‘Button A, Button B,’ this shows us that the man is shocked and confused to answer the question just asked. After the man realises that the landlady has a sense of racism in her, he begins to become angry and compares it to the environment he is in – ‘Red booth, red pillar box, red double tiered.’ The red that he is describing represents his feelings which means he is angry and the environment seems repulsive to him. When the man says – ‘Like plain or milk chocolate’ he is talking about his skin colour and at the same time making a clever joke out of it. He is also mocking the landlady and showing her that he is not going to put up with the racist questions anymore. This shows that he is beginning to twist the conversation and is now the person who is asking the questions. He shows this when he says his colour is ‘West African Sepia’ and then asking her if she knew his skin colour. But as ‘West African Sepia’ isn’t a colour it tells us that the man is using his knowledge to make a fool of her. This makes him feel better due to the fact that he is now criticising her. Also, he feels he wants to make her feel the same way he felt when he had to answer the racist questions. The attitude of the man changes at the end of the poem from being a polite and respectful to an angry and rude man. But he changes his attitude because of the landlady’s judgement of him and decided to show his angry and rage to show that he is not a weak person. The man is now making fun of her and is mocking her at more length when he speaks about his colour – ‘Don’t you know what it is? That’s dark, isn’t it?’ He then starts to be rude by offering to show his bottom under the pretence of suggesting she meets him before judging – ‘My bottom raven black, wouldn’t you rather see for yourself.’ He does this to make her feel uncomfortable as he was before and tried to put her in a complicated position. The control of power in the beginning of this poem was in the hands of the landlady as she owns the house and is offering the accommodation to the man. As the poem continues her power begins to decrease as the man reverses the situation as he starts to mock her. By the end of the poem the man has gained all the power from the landlady and is so powerful the landlady talks but only when she is asked a question. I think the poet wrote this to show that people who seem to be weak like the African man could be clever enough to gain power. Also, people who are foreign to a country still believe they have rights to fight back to unpleasant comments. You Will Be Hearing From Us Shortly The context of this poem is based on an interview for a position at a company. The interview includes the ‘interviewer’ and ‘interviewees’. The poem is written from the perspective of the interviewer asking questions to the candidates. The main problem in this situation is that there is a sense of prejudice shown by the interviewer to the candidates. Also, the candidates are not being treated fair to even be considered the position at the company. Another problem is that in the poem people are judged on looks and appearance instead of their knowledge and potential. The impression we get from the interviewer is that she wants the interviewee to know that she is in charge and is the only person asking the questions. This is shown in the first stanza when she immediately asks her questions, which shows she has a much more superior attitude than the interviewees – ‘You feel adequate to the demands of this position’. This shows from the start-off that the interviewer is in control and doesn’t show any manners to wait for a response but instead asks the next question. The character of the interviewer develops into being rude and also she doesn’t pay attention to the interviewee’s emotions or feelings. She shows that she is rude when she questions their looks and abilities – ‘Find your appearance, disturbing?’ She also is more direct in asking questions and doesn’t hesitate of their reaction this is show hen she questions their accent – ‘And your accent that is the way you have always spoken, is it?’ This gives us the impression that she is insulting the speech of the interviewee. The poet makes us think that the candidate is really weak and doesn’t show any sign of defending herself. Also, whenever the interviewer finishes asking a question she also replies for the candidates – ‘So glad we agree, Quite so.’ This shows that they are so powerless they can’t be able to answer for themselves. It also shows us that the interviewees seem that they don’t care about receiving criticism and do not have the power to stand up and respond. The character of the candidate develops into being more weaker than she is already. She receives more and more criticism from the interviewer and never has the chance to respond due to the interviewers power – ‘What of your education? Where were you educated?’ This shows the interviewer is now not even giving the courtesy of a response and instead goes straight onto the next question, showing the interviewee’s lack of importance to her. The control of power in this poem was in the hands of the interviewer in the beginning. As the poem continues her power gets stronger and stronger and becomes so strong that at a point you’d forget that the candidates are even present. By the end of the poem the interviewer still has all the power possible in the interview and uses it to great effect against the interviewees. I think the poets reasons for writing this poem is to show people that a person who is in a powerful enough position to make judgements of people can have even more power by showing it and using it to their advantage.

Discuss the Significance of Binary Oppositions Essay

A Discussion of the Significance of Binary Oppositions in Hemingway’s â€Å"Cat in the Rain† Introduction â€Å"Cat in the Rain† is a short story by American author Ernest Hemingway, which was first published in 1925 as a part of the short story collection In Our Time. The story is about an American man and wife on vacation in Italy. In the biography Hemingway’s Cats, the author writes: â€Å"[â€Å"Cat in the Rain†] was a tribute to Hadley (Hemingway’s wife), who was dealing with the first year of marriage, the loneliness it entailed, and her deep desire for motherhood. According to biographer Gioia Diliberto†¦ Hemingway based the story on an incident that happened in Rapallo in 1923. Hadley was two months pregnant when she found a kitten that had been hiding under a table in the rain. ‘l want a cat,’ she [told Hemingway], ‘l want a cat. I want a cat now. If I cant have hair or any fun I can have a cat. † David Lodge’s analysis of Hemingway’s short story â€Å"Cat in the Rain† shows that this is a symmetrical story consisting of several binary oppositions such as husband and wife, manager and wife, maid and wife, husband and maid, etc. According to Cuddon Dictionary of Literary Terms and Literary Theory, â€Å"the term ‘binary denotes ‘composed of two’, twofold’; as in a binary star, ‘one of a pair of stars held together by gravitation’. Language, too, has countless binary oppositions: up/down; slow/fast; sense/nonsense; truth/falsehood; black/white; man/woman – and so on. † â€Å"Binary opposition originated in Saussurean structuralist theory. According to Ferdinand de Saussure, the binary opposition is the means by which the units of language have value or meaning; each unit is defined in reciprocal determination with another term, as in binary code. It is not a contradictory relation but, a structural, complementary one. â€Å"l In this essay, binary oppositions are discussed and analyzed under five categories: gender, symbol, characterization, action, and local color. (1 . Fogarty, S, 2005, The Literary Encyclopedia) Gender In this story, we can consider men and women as binary oppositions, especially by differentiating between George and his wife who are an American couple. As we can see in the story, in comparison to George, the wife is a weaker person; she’s always new clothes) and she’s not satisfied with the things she has. But in contrast, we see George lying down on the bed all the time, making himself busy with reading. George is indifferent to her wife’s being sad, and instead of consoling her, understanding her or trying to find a solution for her problems, he Just continues lying down on the bed indifferently and going on reading and even when she’s talking more about what makes her sad and what she wants, George insults her by telling her â€Å"Oh, shut up and get something to read†. The wife is a disturbed lonely woman that even her husband can’t understand and help her. As a result when she receives respect, polite ehavior and understanding from the hotel keeper, it’s strange for her (and maybe new!!! Because her husband has never treated her like this) and she starts to like the hotel keeper. But as we all know, respecting the guests, understanding them and treating them politely is an inseparable part of being a hotel keeper if one wants to be a successful one. Symbol There are two kinds of symbols in the story; natural ones and artistic or cultural ones. The most important natural symbol is the cat. As we can see in the story, the wife is not satisfied with her life and with her appearance. She’s sad about having short hair and looking like a boy. She doesn’t have anything in her life which can make her happy and give her an identity. So she tries to find something else on which she can hang. So we can imply that by helping the cat, she wants to think she’s important and she’s done something useful, so in this way she can feel good about herself. In another way, we can say that the cat is the symbol of fertility which is in contrast with the short hair that is the symbol of infertility. Maybe the wife is sterile, so by looking after a cat, she wants to satisfy her maternal emotions. Another natural symbol can be good weather which is in contrast with bad/rainy weather. Good weather is the symbol of serenity and shows that there’s nothing wrong, but bad weather is the symbol of a bad situation when something is wrong. Rainy weather shows that the couple’s marital life is not in a good condition; they have a cold relationship with each other. The war monument is a cultural symbol in this story. The tourists, including the American couple, traveled a long way there to see the war monument, but we see here, the American couple doesn’t care about the monument at all; George is always ying down on bed reading, and the wife is always thinking about what she doesn’t have in life. It’s ironical that they came this long way to see the war monument, but it is the only thing they don’t care about. Inside/outside can be a binary opposition. George always wants to stay inside and never wants to leave the room. Inside can be a symbol of passivity. George is a passive character. But instead, the wife wants to go outside all the time; she wants to discover the unknown; she’s curious about the world outside, so we can say she’s an Characterization We can differentiate between the maid and the wife. The wife is apparently a caring person who even cares about lonely cats, but the maid, as we can see in the part in which she’s surprised by the fact that the wife is actually looking for a cat and she even laughs about it, is not so caring; she doesn’t think that a cat can be so important that a person goes after it in the rain. She may not even really care about the wife, because in the part she goes after the wife to take her an umbrella, it is mentioned in the story that â€Å"Of course the hotel keeper had sent her†. Or at the end, when the aid brings the wife a cat, she says, â€Å"the padrone asked me to bring this for the Signora†. So we can conclude that she’s doing all this Just because of her Job tells her to do them. We can also differentiate between George and the hotel keeper. The hotel keeper is a responsible and active person. He’s so alert about his guests and their needs and wishes. Whenever he sees the wife, he stands up and bows to her as a sign of respect. He sends the maid to take an umbrella for the wife, although it’s not his Job to do that. At the end of the story, he sends the maid to take a cat for the wife; e could not do that, because it is not his responsibility to find a cat for her, but he did, because he cares about the wife. But in contrast, we see that the wife’s own husband doesn’t care about her; he’s a passive and negligent person. He’s not doing anything more than reading and he doesn’t do anything for her wife to relieve her. Action George is lying down reading all the time, but the wife is always moving from one place to the other (from the hotel room to the street and from there back to the hotel room, and even in the room, she goes to the dresser to see herself in the hand irror) and talking all the time (she talks to her husband, to the maid, to the hotel keeper). George is a passive character who doesn’t do anything special in the story, but in contrast the wife is so active; she’s always talking and going from somewhere to the other. She wants to do something all the time; (sometimes it is talking to other people, sometimes it is going out to find a cat) because she’s not satisfied with her life, with her appearance and with the things she has. She wants to be different, to have different things; she wants to own something so she could feel important, atisfied and useful. Maybe she’s fghting in a patriarchal society to prove her femininity. Local Color There’s a binary opposition here between Italian and English language and between Italian and American culture. The couple is American and they speak English, but the maid and the hotel keeper are Italians and they speak Italian most of the time; they can speak English, too. The American couple can speak a little Italian and sometimes respect each other’s language by speaking Italian sometime and speaking English at the other time. George is an American man who’s negligent of his wife and the hotel eeper is an Italian man who respects women and cares about them to a great extent. As we can see in the story, many Italians came there to see the war monument, but the American couple doesn’t care about it at all. Conclusion All the categories of binary oppositions which discussed here are deeply interrelated and directly or indirectly are aimed to magnify the man/woman binary opposition. So it can be concluded that the thematic core of the story is the opposition between man and woman and what Hemingway is trying to do is showing a couple’s problems in their married life by making use of some binary oppositions.

The Darwin Natural Selection and Its Relation to Science and Religion Essay

The Darwin Natural Selection and Its Relation to Science and Religion - Essay Example One of the theologians who have out rightly denied the existence of God is Charles Darwin. His theology of natural selection has raised many eyebrows in awe and in despising. Moreover many theologians have ignored and contemplated positively and negatively on his discovery. Nevertheless, it is impossible to favor Darwin and his natural selection theory when the creation itself is so complex that it demands a creator. But when it comes to Philosophers and theologians, many have stated that God and religion solely have a role to play in the creation of this universe and its beings. Let us look at Paley, Gregory, Dennett, Dawes and Kitcher we can see that they are against and in favor sometimes to the Darwin’s theory. Darwin proclaims that human beings have evolved from Apes. This is not acceptable for many of the philosophers who deeply believe in God and his creative power. Here we get to understand and analyze the theory of other thinkers with that of the Darwin. However Darwi n has propagated his idea and thoughts in such a meaningful way that many thinkers and philosophers had to agree with his theology .Still nature is so complex and human intelligence is so shockingly exquisite, the creator needs to be in backstage to maintain this universe. Paley’s Theology and Darwin’s Theory Paley is a thinker who has attempted to establish God’s existence throughout his theology. According to him if a person finds a stone on the road, he would not think twice, but if it is a watch then one would think of the creator of the watch. Why is that people never thinking about the creator of the stone? He is attempting to prove to people that nothing comes into existence accidentally. Here Paley is out rightly ignoring the â€Å" The natural selection† theory of Darwin. Paley is not only claiming the existence of God but he is further tries to describe some attributes of God.Paley points out to people the complex design of various animal specie s itself is a strong evidence of the existence and power of God. Darwin is of the opinion that mutations in the gene of Chimpanzee along the years have given rise to Homo sapiens. His theory of evolution is sensible, but if the animal species are evolved to form human beings why does those animal species till exist. Moreover, what is the reason for human not further more evolving? Human has been the same for thousands of years. Here comes in the scenario. ‘God’ who is a supreme being who creates, preserve and destructs his creation. Paley is right in mentioning that there is a creator behind stone just like a watch. In Universe nothing happens on accident, everything has a reason. It is strongly unreasonable to assume that animals changed shape and form randomly due to natural selection. Platinga and Darwin Theory Platinga is a theologian who supported Christianity and the existence of God as a ‘creator of universe’. He is against ‘naturalism’ and claims that if existence is due to mutation and nature’s selection of the best animal attribute, then our cognitive and physical senses would have been completely reliable. With these statements Platinga is going against the theory of evolution and Charles Darwin.Platinga is a believer of God and his opinion is that one does not need proof to believe in God. He stated that the existence of God is manifested to the physical senses without any evidential proof. Here Plantinga puts forward an evolutionary argument against the theory of naturalism of Darwin. The Darwin naturalism theory has no ground for supernatural processes and God.Plantinga suggests that if naturalism and evolution are true then there is a meager or low chance

Oligopoly and how it deals with competitive forces it faces Essay

Oligopoly and how it deals with competitive forces it faces - Essay Example There are several strategies that the oligopolies apply to deal with the forces of competition. The first strategy applied by an Oligopoly and to deal with competitive forces it faces, is Price fixing. Price fixing refers to a situation where the main large firms that are operating in the market agrees to set the price of the products they offer at a certain level, through collusion, which in turn serves to dismantle the whole market by stifling any operations of the free market concept (Baye, 2010). The oligopoly achieves this through controlling the demand and supply of the products they offer, since the other market operators are small and therefore cannot meet the market needs of the product or service. This strategy shifts the prices from the existing price level, to a price level that destabilizes the market and disorients the other small market operators (Baye, 2010). This effectively eliminates the competition emanating from the small firms. Limit pricing is yet another strategy that is applied by oligopoly to deal with competitive forces that faces it. This entails a situation where the oligopoly fixes the prices at the lowest possible level, which makes the market very unattractive for other market players, such that they opt out of the market, since their attempt to operate at that market will not earn them any profit, and may even lead to losses (Baye, 2010). Through applying this strategy, the oligopoly manages to move the competitors out of the market, taking the advantage of the economies of scale of production, because it is a large firm. This way, the oligopoly is left operating singly in the market, and can therefore increase the prices to the highest level possible; to make-up for the duration it was fighting competition, and thus did not earn profits (Baye, 2010). Tying is another strategy that is applied by the oligopoly to overcome the competing forces that it faces, through

Ginevra de Benci by Leonardo da Vinci Essay Example | Topics and Well Written Essays - 500 words

Ginevra de Benci by Leonardo da Vinci - Essay Example The medium used for painting the piece is oil on wood measuring 42.7 by 37 cm (National Gallery of Art, 2015). The female portrait is Ginevra de’ Benci, a 17 years old who during her era is an intellectual. The background of the painting depicts the ‘leonardesque’ style of trees, mountains, and hazy sky with a dreamlike atmosphere. The artist did the effect of hazy sky through an overlay of oil glazes, hence creating a thin curtain of mist. On the portrait’s reverse side, is a design of a chaplet palm and laurel, which encircles a juniper spring with an inscription of Beauty Adorns Virtue in English but it is in Latin, Virtutem Forma Decorat (National Gallery of Art (2015). The juniper could have meant chastity while the palm represented moral virtue of Ginevra. The portrait depicts a female figure with a marble-like skin while the hair is styled in ringlets putting a face that portrays a sulky and proud facial expression. This could be illustrating that Gi nevra might not have been happy with the upcoming marriage. The portrait has been argued by historians to have been commissioned as an engagement portrait for celebrating her marriage. According to National Gallery of Art, it was commissioned by Bembo, a friend of Ginevra, for celebrating the occasion of her marriage as well as a substitute for the object of his admiration and esteem (2015). Human values are depicted in the painting in the approaching marriage of Ginevra to Niccolini. Human values are standards, principles.

Read the Dunkin Case Essay Example | Topics and Well Written Essays - 250 words

Read the Dunkin Case - Essay Example While the Dunkin’ Donut retail stores continue to expand, the Starbucks stores are closing by the hundreds. In the past Dunkin’ Donuts target markets where focused primarily in the Eastern part of the U.S. with little presence in the West. Starbucks already has a somewhat of a uniform distribution across the country which will constrain their growth as Dunkin’ Donuts expands into the West into untapped regions. Dunkin’ Donuts market strategy is different in that they are targeting a group of no frills, cost-conscious coffee drinkers. At Starbucks, there is a market segment that is willing to pay a premium for drinks like the ‘skinny half-caf soy caramel Macchiato’. While the market segment at Dunkin’ Donuts is focused at those who just want a consistent, well tasting, old fashioned brew of coffee that doesn’t exceed more than $3. (Mitchell, Dan). From the previously aforementioned statements, one can see how Starbucks marketing s trategy has always focused as much on the overall store experience as they have the product itself. With free Wi-Fi provided by ATT&T and a recent partnership with HP to provide music downloads in the store, Starbucks has positioned their efforts towards creating an upscale informal coffee shop and social experience. (DiCarlo, Lisa).

Governments and Markets Research Paper Example | Topics and Well Written Essays - 750 words

Governments and Markets - Research Paper Example Review of the Speech Eliot Laurence Spitzer is an American citizen and lawyer. He is also a renowned commentator and politician. In his speech at Harvard University on government and marketplace, Eliot Spitzer addresses a wide variety of issues on the relationship between government and the economic domain. Basing his arguments on experience especially as a former state attorney general and a later as the New York governor, he discussed issues such as government intervention, the limits of government interference and means of reforming the corporate governance (Zimmerman, 2005). Gov. Eliot Spitzer divides his speech into three distinct and comprehensive areas. These are outlined as follows: the parameters of government intervention in the market place, response to the media cases and the reflection on proper governance. Eliot Spitzer observes that government involvement in the present-day American economy is limited. Gov. further divides his first subject of the speech into three are as of study. According to Eliot Spitzer, only the government can enforce rules relating to the integrity and transparency in the market place. ... He precisely points out the government’s weakness in carrying out unrealistic projects that he terms as â€Å"too big to fill.† According to him, too big to fill is too big not to fill. He further emphasizes that the US and its people needs new laws and not regulators who do not want to use the powers they have for the good of the economy. In accordance with his view, such regulators are only interested in creating crises of which they take advantage to get more power and promotions. On proper governance, he cites recent statistics on the ratio of the average CEO’s compensation to that of the average worker, which has unexpectedly grown from 40:1 to 550:1. On the other hand, he claims that the CEOs do not really provide value ten times the average worker in their respective places of work. He also criticizes the shareholders who are not interested in taking the much tougher task of reforming such corporations. Concepts Agreed with Eliot Spitzer’s view on t he role of the government in enforcing laws and regulations that relate to the integrity and transparency in the market is a brilliant idea. The market is only a single aspect in the coordination process of economic mechanisms (Stonehouse, 2004). The mechanism, however, consists of the market, government, and other firms. Without proper enforcement of non-price factors and laws, the market cannot function efficiently. The market mechanism can only handle gradual and secondary transformations. However, it is not enough to accelerate the development of supply competence and endorse self-motivated comparative advantage only. Consequently, some amount of government intervention is requisite to harmonize market forces at every level of market growth (Marquardt, 2012). However, the

Survey online travel agencies Essay Example | Topics and Well Written Essays - 750 words

Survey online travel agencies - Essay Example The second type is the 'blind' sites which are similar to open sites but they allow a customer to bid a price, a location or a time to get his/her ticket reservation but a user may not know the airline, departure time or specific hotel until the actual ticket is bought. These websites also have the normal search functionality where a customer can view the travel fares without bidding. The third type of online travel sites are merely search engines popularly known as 'meta search engines' (Rand, 2006). The term means that they search other sites which provide air travel. The search engine goes through all available online travel agencies websites (open sites) and finds the best results for the user. (CR, 2008) As mentioned above, there are three types of online travel agencies. These agencies fight within themselves to get the highest market share (Rand, 2006). For the analysis sake, the business strategy is compared according to these types. Popular open sites include agencies like Orbitz, Expedia, and Travelocity amongst others. Orbitz (www.orbitz.com) strategy is to market itself in the eco-tourism and beats the other two companies in terms of thoroughness and provides car rentals and hotel reservations at guaranteed prices. Expedia (www.expedia.com) is a highly rated site which offers extra benefits to the customers like rewards for frequent flyers, going to less-common foreign routes and awards programs. Travelocity's (www.Travelocity.com) website is easily customizable to find what the user wants. Best fares, time frame and different combinations of airline, hotels, car rentals etc. can be entered as search parameters and found easily. (CR, 2008) Blind Sites Two popular blind sites are there in the category, Priceline and Hotwire. Priceline's (www.priceline.com) strategy is to let travelers bid a price on where and when they want to fly. The website then searches for all available seats on any airline matching the cost, time and the destination. The bid can be rejected if the bid is too low, where a traveler can increase the bid and try again in 24 hours. Due to the inconvenience of not knowing the exact time of departure and airline, Priceline is best option only for people who are flexible and need a low cost travelling solution. On the other hand, Hotwire (www.hotwire.com) is successful on its own strategy. Travelers can select a tourism package complete with hotel and car reservation without knowing the airline or the hotel. However by specifying the location radius, the website can choose the best priced hotel within that radius. The site also offers consultancy with the help of historical trends which makes Hotwire more interesting and better in terms of customer perception. (CR, 2008) Search Engines Travel search engines like Kayak and Yahoo! FareChase are two of the most popular Meta search engines. Kayak (www.kayak.com) plays on its extra features like finding the lowest fares from a traveler's closest airport. Their deals with hotels and airlines return a very good price for the customers. Its most helpful feature includes the fare comparison tool that lets a customer check the lowest fares that other passengers paid for similar routes and to compare search results against those found on other open or blind sites. Yahoo!

Ernest Gordon and the Wisdom of Forgiveness Research Paper

Ernest Gordon and the Wisdom of Forgiveness - Research Paper Example At the mercy of their ruthless Japanese captors, subject to torture, execution, starvation and disease, they faced an age-old decision – they could give vent to an instinctive desire for revenge and kill as many Japanese as possible, or they could respond according to Christian principles of forgiveness and forbearance. Given the animal brutality of the Japanese and the harshest life-and-death situation imaginable, it seems incredible that anyone could even contemplate forgiveness. That anyone did is attributable to the intelligence and immeasurable moral strength of Captain Ernest Gordon, an officer of the 69th Argyll and Sutherland Highlanders, who realized that the only way to defuse the situation was to forego displays of anger and outrage over their inhuman treatment. Instead, Gordon taught his compatriots that their best chance of survival depended on earning the respect of the Japanese, and to bear their hardships with grace and restraint. The 2008 film To End All Wars is a true-to-life portrayal of what these soldiers of the British Army endured and of the spiritual transformation that took place in the presence of the basest inhumanity. The film illustrates that a true and lasting devotion to peace calls for a far greater courage than is Ernest Gordon 3 required to perpetuate the cycle of violence. Gordon and the other prisoners of war find themselves in desolation, a wasteland of the body and of the soul. As such, they have nothing but each other to sustain themselves. â€Å"When you surrender in war, you’re stripped of your dignity as a soldier. And all you’ve got left is your fellow comrades, many of whom you’ve just met,† Gordon muses (Cunningham, 2001). Gordon is a realist in that he understands the prisoners are utterly alone and vulnerable, with nothing to protect or sustain them but the strength they have to put into their convictions. If they do this, he realizes, they have a chance of being useful and produc tive as prisoners. Indeed, it is their only hope: the code of honor by which the Japanese lived had no regard for soldiers who allowed themselves to be taken prisoner. For the soldiers of the Emperor, to be taken captive was an utter disgrace: Bushido called upon them to commit suicide instead. Consequently, their British Army captives had committed an unforgivable breach of honor and were not seen as deserving humane treatment. Gordon found himself in a deadly clash of cultural values. Determined to carry on after the death of the regiment’s commanding officer, Gordon organizes a â€Å"church without walls† and a forum for discussing and debating philosophical matters. In these gatherings, Gordon urges the men not to give up hope but to endure their suffering stoically as British POW Dusty Miller has done. Miller, a mild-mannered gardener with a strong spiritual sense, nursed Gordon back to health and, by example, began the young Scot’s metamorphosis from agnos tic to avowed Christian. In his book, Gordon pays tribute to Miller’s quiet, dignified Christianity. â€Å"Within the camp there was†¦daily inspiration. The strong and simple faith of Dusty Miller was one of them; it suggested that he had found the Ernest Gordon 4 answer so many of us sought† (Gordon, 1963). A simple, unpretentious sort, Miller excused himself from the debates in which the prisoners took part, possibly intuiting that true spirituality isn’

Macroeconomic Analysis of South Africa Research Paper

Macroeconomic Analysis of South Africa - Research Paper Example Hospitality Segment in South Africa Similar to any other industry, the hospitality industry has to face a significant impact due to the economic condition in any country. The economic conditions prevailing within an economy determines the trend of travel and thus the profitability of hospitality sector. Hotels require a major financial investment. Nevertheless, financial suppliers necessitate guarantee that the hospitality organizations are satisfactorily feasible to repay the invested amount. The situation of hospitality market is generally determined by income per room and occupancy rates. Increasing occupancy rate in hospitality industry denotes high demand which can open the opportunity for new entrants in the hospitality industry. It is worth mentioning that the hospitality industry is directly related with national as well as distant travelling trends for tourists and commercial visitors (PwC, 2011). Hospitality organizations can gain high return on investment in the presence o f strong and healthy economy. For instance, the macroeconomic factor such as growth rate has major impact on the travel because it entices and preserves customers and drive sales within the industry. Furthermore, the condition of economy creates an impact on both domestic as well as global corporate travel. It is in this context that South Africa has satisfactory demand for hospitality services. With the virtues of the macroeconomic environment prevailing in the business context of South African hospitality industry, the number of overnight visitors in South Africa has increased considerably from 2004 to 2006 by almost 10.23 million. The increase in number of travel has accelerated the room occupancy rate as well as hotel revenue (PwC,...This paper is one of the best examples of the macroeconomic analysis of South Africa, and the overview of its current state of hospitality segment. Even though the financial structure of South Africa is improving, it is facing two most important macroeconomic problems (i.e. unemployment and electricity) which can have a substantial impact on the industrial development of the economy. The paper analyzes the extent of these problems and how the government reacts with the problems through developing macroeconomic policies. Furthermore, the paper also describes the hospitality industry in South Africa and its relationship with current macroeconomic issues faced by the country in order to understand the potentiality of instigating a new venture in the particular industry. South Africa is regarded as the economic centre of the African continent. It has outstanding and advanced legal structure. The financial system of South Africa is observed to be in a healthy position. South Africa is not only considered as a major developing economy, but is also as the gateway to other African markets. In the region, South Africa plays a vital part for energy generation, transportation, industrialization and hospitality services. Similar to any other industry, the hospitality industry has to face a significant impact due to the economic condition in any country. The economic conditions prevailing within an economy determines the trend of travel and thus the profitability of hospitality sector. Analysts predict that South Africa will remain economically attractive for tourism and hospitality sector. Even though there are some unemployment and electricity shortage issues in the country, its overall market attraction is satisfactory.

19th Century Rural New England Family Essay Example for Free

19th Century Rural New England Family Essay 19th Century rural New England family was a protrusion of slave-master relationship that affected all facets of American socio-cultural life. The narrative of Frederick Douglass describe that interracial relationships between a slave woman and male master were common but these relationships never got any social or religious sanctity. Douglass portrayal of his mother clearly indicates the relationship with her master provided no solace to him but rather aggravated her pathos and miseries. It further manifest that such relationships were not based on any mutual warmth but were a manifestation of ‘gratification of their (masters) wicked desires profitable as well as pleasurable†. (p. 166) The slave child, production of this relationship, was not entitled to any privileges or rights, socially or legally. So it was quite likely that â€Å"the children of slave women shall in all cases follow the conditions of their mothers† (p. 167) These slave children were also deprived of maternal affection as â€Å"it [was] a common custom, in the part of Maryland†¦, to part children from their mothers at a very early age. Frequently, before the child [had] reached its twelfth month, its mothers is taken from it, and hired out on some farm a considerable distance off†¦ (p. 165) The mother-children relations were cordial but they were not allowed to meet quite often as Douglass himself saw his mother five or six times during her lifetime. See more:  The 3 Types of Satire Essay The relationship never developed as there was very little communication between mothers and their children. These children were also kept ignorant of their birthdates and parentage. They were also shorn of basic necessities of life like clothing, lodging and nutrition. Furthermore, these slave-children were subjected to amplified hardship as compared with other slaves because they were â€Å"a constant offence to their mistress†. This also highlights that 19th century rural family of New England was not solely patriarchal but women had immense influence in the affair of household. For example, Douglass writes, â€Å"The master is frequently compelled to sell this class of his slaves, out of deference to the feeling of his white wife. †(p. 166) Similarly, relationship with other member of his parental family were used to be harsh and they were used to undergo harsh treatment and whipping by their white brothers quite frequently. There was no intimacy between slave brothers and sisters and their mutual relationship never developed due the absence of a central tie i. e. parentage. On the other hand, it is illustrated that the role of slave woman in the community were limited to heavy toil and labor at plantations, fulfillment of master’s lusts and sexual desires whenever needed. Their emotional, psychological and mental health was never taken into consideration. The relations of these slave girls and slave children to the community were totally utilitarian and totalitarian as they were used as tool to increase the agricultural production and to satisfy the savage desires and habitual formations of the masters respectively. These slaves were regarded as an entity that was included in their (master’s) property rights and were sanctioned by socio-legal system. So in the wide social perspective, slaves acted as economic instruments and this subordination was characterized not only by commercial necessities but also by psychological phenomenon i. e. to satisfy the human propensities by subjecting them harsh punishments.

The Relationship Between Culture And The Media Media Essay

The Relationship Between Culture And The Media Media Essay The relationship between sport, culture and the media is a flourishing field of investigation, especially so when examined from the perspective of Cultural and Media Studies. Although relatively unseasoned in its capabilities as a topic of enquiry, the subject matter has recently been addressed as being a dynamic, fascinating subject of underestimated sociological significance, with the ability to convey a strong sense of a field of study with its own history and intellectual trajectory (Rowe 2004: 2) The Media Sports Cultural Complex, as described by (Rowe 1999) analyzes the relationship between media and sport within contemporary culture, and discusses specific media sports texts within a theoretical framework, while addressing debates concerning methods of production, reproduction, and transformation. This manages to signify both the primacy of symbols in contemporary sport {and} the two-way relationship between the sports media and the great cultural formation of which it is a part'( Rowe 2003: 4). This concept, manages to embrace all the media and sports organizations, processes, personnel, services, products and texts (Jacobson 2003) which can amalgamate in the creation of the broad and dynamic field of contemporary sports culture (Rowe 2004: xx). The scope and scale of this theory, and its culture, means that within modern day society, it is invariably impossible to escape its impact. In this paper I plan to discuss the issues and significancies surrounding the topic of Sport and media, and in particular, Sport Fishing, and its relevance as a matter of investigation. Focusing on how relationships between sport fishing and the media have been approached by both contemporary practitioners and scholars alike. This paper will carry out debates into the notion of socio-cultural enquiry in Media sport. Concepts such as representation and ideology can bring to light the vast range of discernible aspects of the production, circulation and consumption of sport fishing, and both its immediate, and long lasting cultural consequences. When looking at Sport Fishing as a focal point for culture and media, it must be stated that choosing a subject matter on which to concentrate from a large, growing and diverse body of topics is a taxing activity, but I have done so on the grounds that although seemingly controversial, Sport fishing remains the most popular participant sport in the world. Recent studies have supported this notion, reporting that in the US alone figures of 60 million anglers generating over $45 billion in retail sales with a $125 billion impact on the nations economy creating employment for over one million people (U.S. Fish and Wildlife Service report, 2006) To accompany this, growth in Angling popularity has embraced a vast array of media texts, namely books, painting, photography, statistical databases, television and radio broadcasts, video, DVD, films of both fiction and non-fiction varieties, photo-essays and the internet. Throughout the following chapters I will refer to all media forms as text s. Through analysis of these various texts, sport can be applied to a vast array of age groups, and pose a constant opportunity for representation and commercialization: When considering the nexus of sports fishing as a Media Sport, those who have emerged as key players in this enormous industry, have carefully and cleverly used the media as a mode to communicate, demonstrate, market and commercialize the sport. Media Sport is now perceived as being closely- knitted with the lives of both fans and non followers uniformly. Much of this is due to the fact that Media and Sport are now widely seen as becoming mutually dependent, and with this allegiance has come an explosion of media sport publicity, taking up enormous amounts of electronic, print and cyber-space. This has permitted opportunities for large numbers of businesses and workers to generate the production of goods and services. This grants absorbance of substantial public resources in the form of programs, subsidies and tax exemptions and is in turn strategically used by the political apparatus in the name of the people (Rowe 2004: 3) When considering Sports fishing, the Wal-Mart FLW Bass fishing tour in the USA is a spectacular example of where sport acquires vast tracts of Media coverage, and is responsible for the production and consumption of everything from soft drink to clothing, {and} is heavily subsidized by corporate groups (Roche 2000). From here, it becomes of vital importance, to come to terms with the intricacies of Sport fishing (in Cultural and Media studies) by understanding, probing and criticizing it in order to be in a position to intervene in its operations, where necessary, in the name of cultural citizenship (Murdock and Golding 1989; Murdock 1997). In essence, Sport fishing, as a Media sport, is particularly important to contemporary cultural citizenship {because} there are no more culturally and economically prized texts, with correspondingly high rewards for controlling them, than live televised media sports texts (Rowe 2003). This paper functions firstly as an introduction to the research and scholarship surrounding Sport, culture and the media, and the relationships that are created by this allegiance. As an ever growing field of inquiry, this topic is explored by generating critical and academic discussion from the perspective of Cultural and Media studies. This aims to highlight the importance of examining the various dimensions of this conspicuous yet elusive analytical object (Rowe 2003) by examining both Sport (Fishing) and the Media, and the ways in which the two have become merged. The evolution and union of sport and media, is deciphered by analyzing the respective histories, whilst delving into matters of social structural changes. These changes are in turn responsible for a rise in mass consumption and cultural economy of sport through channels such as the exchange and manufacture of images, information and ideas. Once these concepts have been explored, this paper progress toward notions of denotation and connotation of media sport. For example when considering a sports text, that text must be read by a sentient being {and} in reading that text, the reader will interpret it and obtain direct and indirect meanings from it (Murdock 1992). By comparing and contrasting the formal properties of essays, photography, television, film and the internet respectively, its is possible to examine the effect semiotic and textual relations have upon a variety of readers. This creates a void for academic debate surrounding social issues such as ethnicity, age, gender, nationalism, and class: theoretically, conceptually and empirically informed analysis enables a critical understanding of the institutional context within media sports texts, in their many forms and uses (Rowe 2003) {which forms} specific viewerships, ideologies, myths and other texts in a way that makes them important components of contemporary culture (Rowe 1999: 144)

The Work Of A Hotels Front Desk Staff Tourism Essay

The Work Of A Hotels Front Desk Staff Tourism Essay When in a hotel there are jobs for all levels where the front office manager job and responsibilities,assistant managers jobs and responsibilities, the front desk representatives job and responsibilities, the night auditor job and responsibilities, the cashiers jog and responsibilities. If all the job and responsibilities are done correctly the hotel will be successful in the hotel industry. However if a poor job is done the hotel will face failure and bankruptcy there for it is important for the staff to achieve there job and responsibilities to secure a successful business. Front Office Manager The front office manager is in charge of maintaining a high level of efficiency among all the front office staff, to make effective decisions regarding reservations policies and room assignments, and handle guest problems and complaints with courtesy and tact. The manager must also maintain an open communication between all other departments of the hotel. The front office manager must assign duties to all staff members of the front office. He is in charge of preparing weekly work schedules and shift assignments, scheduling regular staff meeting to make sure that staff understand what they have to do and all the hotel policies. The manager must also hire and train all new employers, consistently overview the performance of each the new staff members. The front office manager must also define the reservation policies and set quotas, aiming for maximum room occupancy. The manger must also monitor all arrivals, departures and cancellations. And setting policies for no-shows, early arriva ls, and over booking. Assistant Front Office Manager The assistant front office manager is there to aid the department manager who is responsible for coordinating front desk personnel, monitoring all guests accounts and payments, and authorized checks and credit procedures. Also the assistant manager may assist the front desk staff during high peak periods. Other duties of an assistant manager are to review reservation for the day and preparing daily room occupancy forecasts. For a manager an front office manager may have have a lot of work to do so as a front office assistant manager he is to help the manager with extra work that needs to be done. Along with helping desk staff if the are to many customers wanting lodgeing. There for needing patience. Front Desk Representatives. Front desk representatives are the main for who are always reminded to always show to the personality of the hotel to all the guests, to be a front desk representative you must strong communication skills along with the ability to work with people. Front desk representatives must use diplomacy, courtesy, and warmth in order to successfully make a guest feel welcome. They must also deal with clients problems and complaints. Also to directly work with clients of the hotel. Working at the front desk they have an important role of assigning rooms and maintain maximum occupancy. The front desk is responsible for verifying reservation information, checking credit card identification and authorization, assigning rooms, and dispensing room keys. Other duties are to provide information about facilities and policies, handling special guest requests, such as photocopies, and gift purchases. A front desk representative must always be polite warm and understanding around customers. Giving there f ull attention to customers. A customer does not like to be keept waiting. And also must highlight their experience in the hotel. The night auditor. A night auditor has two jobs to do where first he must do all the jobs as a front office representative. Secondly he or she must prepare a machine balance report. Typically, a night auditors shifts run from 11 pm until 7 am. When the front desk responsibility slackens usually the night auditor starts to audit or trace the posting of the previous days transactions to verify their accuracy. The main point is the night auditor must calculate the total charges owed to the hotel and incurred by guests during the previous day. They must determine the daily balance. To be a night auditor one must be good with numbers along with having all the skills needed to be a front office representatives. A night auditor is one of the most tireing jobs in a hotel. Because work is based at night until early morning. As for most people wont want to work as a night auditor. Cashiers The cashiers are responsible for checking out departing clients, posting charges, verifying the guest check, and handling payments. Cashiers may also be required to assist other members of the front desk staff in the performance of their duties. And vice versa. Cashiers are responsible for verifying payments from customers who are about to check out. Also they must calculate the charges and presenting the guest check. They are considered members of the accounting department who answer to the accounting manager. And finally they have other duties, such as sorting mail, handlingguests communications, and coordinating room status and reports. A cashier is responsible for handeling all the income for a hotel so its necessary that a cashier is knowledgeable about accounting. And also if asked to help the front office staff with their dutys so there for must have good people skills to be able to communicate sucessufly with a customer. Being a cashier one must always respecta customer along with getting all your taskes fulfilled. Reservationist The reservationist is responsible for handling advance room requests, determining availability, quoting rates, and documenting reservations. Reservation systems range from simple forms that are organized like desk calendars to computer-based systems. A reservationist must have good knowledge of the rooms, rates, and hotel policies. In addition, arithmetic and computer skills may be required. A reservationist is responsible for reciving all reservations and dealing with the accordanly. But mst make sure that all reservations are below 70% because that is the limit that a hotel and reserve for customers. Because if a hotel reserves 100% of the hotel and most the guests dont come they will lose customers and income. A reservationist must know how to deal with a customer, say when when you can and know how to reject a customer if the hotel has already reserved 70% of rooms in the hotel. Telephone Operator A telephone operator is responsible for coordinating the use of the telephone system of a large hotel. An operator answers all incoming telephone calls and directs the callers to the appropriate guest room, department, or staff member. In addition, operators may be required to direct house calls placed from inside the hotel. Operators must have an up to date directory of the guests room assignments. This position requires oral communication skills, an efficient telephone technique, and attention to detail. A telephone is required to know how to transfer calls to all rooms in the hotel and know how to make house bound calls from within the hotel. A telephone operator must answer the phone with a smile talk with a gental tone to all guests. It is important that a telephone operatormust have full knowledge on how to do his job. CONCLUSION The Work of a hotels front desk staff is important they are responsible of first impressions and must always treat guests like royalty. To do so they must always meet their jobs critiera where a front office manager is responsible for looking out on staff giving a weekly work schedule, high level of efficiency infront of all staff, be able to make decisions, and must always have communications with all deparments of the hotel. A assistant front office manager is to help the manager with tasks needed. Coordanating front desks opperations the assistant front desk manager has the responsibility to train all new employees. The front desk representative are the one who serve guests, they must always be polite and carry a smile at all times. Being a front desk representative you need be to able to communicate with customers successfully. The night auditor is responsible of 2 jobs first he is a front dest representative then when customers stop coming normaly around 1 he must calculate all income from the day. cashiers are the ones who deal with the money that guest pay before check out. The also can assists the front office representative with their work. They are considered as members of the accounting department.working under the supervision of the accounting manager. Reservationist are basicly the ones who deal with reservations from customers. Determining availability, quoting rates and documenting reservations. The telephone operator is in charge of handeling all calls, and directing the calls to guests rooms, staff members or department. The also may have to direct house calls placed from within the hotel. QUESTION 2 Front office staffs must have certain skills to attract guests during the first impression. Write about Front Office staff skill in guest relations. INTRODUCTION Front office staffs must have certain skills to attract guests during the first impression. Write about Front Office staff skill in guest relations. When working in a hotel as a front office representative you must have special skills to attract customers. From being able to have a good first impression, giving a smile to customers. Good interpersonal and communication with customers. being able handle stress properly. Having knowledge of phone lines, having knowledge of computers. Being polite and always showing warmth to all customers. Being polite, being courteous, having patience with all troubleing customers. Being helpful to all the customers. When having learned all these skills it will be easy to attract customers to the hotel. Being polite and warm to all customers. When all of these skills are used correctly for sure that all Customers will feel wanted and important by the hotel. Then wanting to come again on holiday. Resulting in a successful hotel. All this is needed for a front office staff. When working in a hotel customers will want to feel like they are wanted by the hotel. Since customers are paying for their stay they will want the perfect service where all customers want to be able to stay their holiday in peace. To do so the staff must always show that they are wanted. A good first impression, A good first impression can go a long way. The way you dress, the way your hair is tied for girls, your hair style for guys, how u say hello to a customer. The way you present your self is important because a customer does not want to be served by someone who looks unpresentable. So dressing correctly and having a decent hairstyle is important to attact customers. Therefor staff members must always have a correct uniform on and is presentable to all customers. First impressions can also be seen from how you greet a customer. A simple hello and a smile would be enough. And must also remember regular customers by name. It makes them feel as if they are all wanted and remembered by the hotel. So making sure that all staff are dressed correctly and know how to greet a customer properly. Good interpersonal and communication with customers. Again all staff must be able to communicate with customers well. Making sure that the customers fully enjoy their stay. Being interpersonal and having good communication with all customers is important to have in a hotel to make it successful. Being able handle stress properly. Every staff member of a hotels front office must always remember that they must not show their personal problems inside the hotel. If in a bad mood or if angry when a customer comes they must not show their emotions towards them. As for a argument might escalate. However if one has a personal problem that is hard to control tell your supervisor to let u have a break or the day of. As for personal problems are part of life and cant be helped. But if a small matter they wont. And you will have to hide your emotions inorder to satisfy the customer. And if a troubleing customer comes that might be rude or disrespectful one must always ignore what he/she says just to please the customer. Hold your emotions. Until later when can release them freely. So having control over stress and emotons is important for front office staffs. To ensure that customers are treated correctly and avoid any problems. Being polite and always showing warmth to all customers. When working in a hotel as a front office staff it is important to always be polite to all customers, politeness is one of the main things to remember when serving a customer. Being rude will show that the hotel does not care about the customers. Even when the customer is wrong the staff must always respect the customer and remember that the customer is always right. When outside ad out of uniform you can say what you want. But when inside of the hotel or wearing the uniform you must respect all customers and always be polite to all the customers. Showing warmth to customers is important being able to show the customer that they are wanted. Try void body contact a customers would not think well some some one they dont know hugging them. A simple thank you or a smile would be enough to show a customer that they are wanted in the hotel. Being courteous. Courtsy is a form of politeness saying that you for your stay will show your customer that their business is appreciated in a hotel. Always remember that inside a hotel staff must always show courtsy to all customers even if a customer is rude or abnoixous but they are all customers of the hotel and for a hotel to be a success the hotel must have customers so being courteous is important for a hotel. Every hotel must remember to make sure that their front office staff are show courtsy to all customers. Having patience with all troubleing customers. Patience is important for every employee in a hotel. If its being patient with your boss or more importantly being patient around a troubling customer. A customer way be annoying, rude, disrespectful or just an overall pain. But its the job of a front desk employee to make sure that the customer enjoys their stay. Patience is the key for success as they say. Every employee must be able to handle a customer, have patience with troubling customers and know how to treat all customers correctly. This having being said every front office manager must always remember to train all staff in ways to communicate with customers to successfully gain their business. Every employee shold be kind to all customers, talk in a soft tone to each and every customer And always make sure that the customer is pleased when checking into room and checking out. Make sure that their stay is a plesent one. CONCLUSION Every employee must have a special set of skills to make sure that a customers stay is plesent. So a manager must always make sure that the acting supervisor is coorectly training staff to handle customers correctly. By making sure that the employees all know how to communicate with a customer correctly and efficiently. Making sure that all employees are warm and kind hearted to all current and future customers, enable to sustain current customers and attract potential customers to the hotel. Making sure that customers have no complaints with employees attitude, A good first impression goes along way where all employees know how to dress correctly and look presentable to all customers for the hotel. Being presentable means having the correct uniform and a decent hairstyle nothing to crazy. Being able to handle stress is important to for all employees where they must not show their unhappy mood to customers. Customers dont want to see your attitude. Being courteous to all customers is something every employee must remember. A customer is the income for a hotel. And the reason you work there. So always show customer courtsy. Being able to handle troubleing customers is important. Some time customers can be un-understanding, a employee need to be able to handel a troubling customer easily. Bibliogaphy http://www.ehow.com/facts_5538984_hotel-office-manager-job-description.html http://wiki.answers.com/Q/What_are_the_Duties_and_responsibilities_of_front_office_manager_in_hotel http://www.paycheck.in/main/work-and-pay/women-paycheck/job-outlook-2/front-office-staff-receptionist-in-hotels-1 http://www.wowjobs.co.za/job/Oops.aspx

case summary of benefits of team work :: essays research papers

Benefits of teamwork: 1.http://nadabs.tripod.com/team/html Author: Nada AbiSamra. Teams outperform individuals because teams generate a special energy. This energy develops as team members work together fusing their personal energies and talents to deliver tangible performance results. There are number of benefits for team work. Among them are: a)  Ã‚  Ã‚  Ã‚  Ã‚  Distributing the workload b)  Ã‚  Ã‚  Ã‚  Ã‚  Reinforcing individual capabilities c)  Ã‚  Ã‚  Ã‚  Ã‚  Creating participation and involvement d)  Ã‚  Ã‚  Ã‚  Ã‚  Making better decisions e)  Ã‚  Ã‚  Ã‚  Ã‚  Feeling like we play a part in the work being done. f)  Ã‚  Ã‚  Ã‚  Ã‚  Generating a diversity of ideas, etc. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Publisher: HRZone.com Author: Sue Campbell Work teams are essential to organization success. The following benefits are described briefly. a)  Ã‚  Ã‚  Ã‚  Ã‚  Job satisfaction: People who prefer group work are more satisfied with group work. b)  Ã‚  Ã‚  Ã‚  Ã‚  Higher work group productivity: People working in groups are more productive when tasks require working together and when rewards are related to group success. Groups that had both integrated work and members on their team who had a high preference for group work had high productivity even when rewards were not group based. c)  Ã‚  Ã‚  Ã‚  Ã‚  Brains and ability – higher GPAs Jason D. Shaw, Michelle K. Duffy and Eric Ms. Stark, Interdependence and Preference for Group Work: Main and Congruence Effects on the Satisfaction and Performance of Group Members, Journal of Management 2000 Vol. 26 No. 2 pp. 259-279 3.Aircraft Maintenance Technology / March 1998 Issue.http://www.greyowl.com/articles/teamwork_article.html This article talks about how teamwork is the foundation in the aircraft industry. How aircraft technicians have to depend on co-workers when a new aircraft is being developed and how important it is for them to get along as a team. The article talks about how to be a team player. How teamwork not only creates safety but efficiency.

Effective Communication :: essays research papers

Effective communication is vital in teaching. Fento standards encourage teachers to â€Å"select and organise relevant information clearly and concisely†¦ present information to learners clearly and in an appropriate format†¦Use a range of communication skills and methods appropriate to specific learners and to the subject being studied. (www.fento.org) The necessary information that we as practitioners are trying to impart to our learners needs to be transmitted in such a way as to eliminate as many barriers or elements of interference as possible. However there can be numerous factors which hinder the message that we are trying to convey. This is concisely encapsulated by Petty â€Å"The â€Å"check and correct† phase also provides vital feedback for the teacher. Is learning taking place? Am I teaching too quickly? Are they doing it properly? The importance of this feedback cannot be over-stressed.† (Page 30) Petty here was recognising that a common barrier to learning is that the receiver may interpret the message that we send in their own way, according to their common frames of reference, which may be different from ours as the sender. An easy trap for us as practitioners to fall in is the use of â€Å"jargon†. There may be terms or words that we may use regularly and are comfortable using, however, some of our learners may not have experienced or even understand these terms. To help to minimise this confusion Reece and Walker suggest that â€Å"Non verbal signals – or even verbal signals, from the students should give us valuable feedback on the quality of communications.† (Page 271) Therefore we as practitioners must be vigilant in recognising the subtle or even not so subtle feedback on whether the information that we have imparted to the learners has been received in the context that it was sent. This may even include a question and answer session to determine understanding. The effective design and use of conventional and ICT learning materials. The availability of new types of resources and new types of interaction can satisfy different learning preferences and present alternative ways of accessing the same information. Reece and Walker (page 181) â€Å"A good aid is one which does a particular job to assist in the learning of a particular topic for a particular group of learners. But all learners are different. So, what works for one group does not necessarily work with another.† Therefore, we must continue to evaluate any resources that we may design and create that it is appropriate for the purpose, each student’s learning style, ability and understanding.

Hamlet is a thinker not a man of action Essay

Hamlet’s one mission in the play is to revenge the death of his father by killing Claudius, however his procrastination leads to his untimely death, the deaths of many others in the Danish court and the relinquishment of Denmark to Fortinbras. Hamlet’s first words show a desire of revenge towards Claudius â€Å"A little more than kin and less than kind. † But later in his soliloquy we see that he is actually closer to killing himself, than killing Claudius or the perpetrator: â€Å"O that this too too sullied flesh would melt, / Thaw and resolve itself into a dew,† He doesn’t even contemplate killing Claudius; he hopes that the situation will resolve itself, which it never will, showing his unwillingness to act. This soliloquy also shows that he is not the bravest of people, as he cannot tell his mother how he really feels, another restrictive character trait when trying to revenge someone: â€Å"But break, my heart for I must hold my tongue. † In his soliloquy straight after Hamlet’s conversation with the Ghost he seems determine to kill his uncle, â€Å"thy commandment alone shall live / Within the book and volume of my brain. † The use of the word â€Å"commandment† shows that he will follow the Ghost’s word religiously. This shows that he is resolute, as a man of action would be. However, this is countered almost immediately at the end of the scene â€Å"O cursed spite, / That ever I was born to set it right. † This shows that Hamlet is scared to carry out what he has to do, he would much rather someone else revenge his father than he. The first device that Hamlet uses to carry out his revenge is to pretend to be mad. By this pretence he hopes to draw the attention away of the court away from him so that he can watch and follow Claudius to see if he is showing any signs of guilt. He tells Guildenstern of his madness. â€Å"I am mad but north-north-west. When the wind is / southerly, I know a hawk from a handsaw. † His stated intention is to gain irrefutable evidence of Claudius’s villainy. He initiates this by visiting Ophelia in a state of undress and handing her a love letter, making Polonius believe that his madness is due to Ophelia’s rejection of him. Hamlet uses his feigned madness to show his true emotions and insult people he doesn’t like: â€Å"You are a fishmonger. † A fishmonger in Elizabethan times could have meant pimp, showing that Hamlet thinks that Polonius is using his daughter to gain favour within the court. Hamlet’s feigned madness does affect Claudius: in the first act he delivers long speeches, but by Act 2 he is reduced to short sentences like â€Å"We will try it. † This is an action, but it is one that allows him to procrastinate. When Hamlet is left alone he laments his weakness and inactivity. An actor could weep at the imagined grief of Hecuba, whereas Hamlet fails to respond to the murder of his father: â€Å"Tears in his eyes, distraction in his aspect, / A broken voice, and his whole function suiting / forms to his conceit? And all for nothing! / For Hecuba! † Hamlet’s principles cause him a great deal of self-criticism: â€Å"Why what an ass am I! This is most brave, / That I the son of a dear father murder’d, / Prompted to my revenge by heaven and hell, / Must like a whore unpack my heart with words/ And fall a-cursing like a very drab,† He curses his inactivity, showing that, although he is a thinker, he would prefer to be a man of action. At the end of the soliloquy he seems resolved to revenge Claudius, the â€Å"Mouse-Trap† play is a form of revenge against Claudius, but again it is not direct revenge, as he is still procrastinating. The fact that he has not confronted Claudius four months after confirmation from the ghost that Claudius is the guilty party shows that he is definitely a thinker. Hamlet’s soliloquy at the start of Act 3 still shows his overwhelming desire to think, particularly about suicide â€Å"To be or not to be†. The fact that he is still has time for soliloquies, and that he is not trying to hunt Claudius down and kill him, shows that he is definitely a thinker. Hamlet shows a lack of self knowledge as he cannot, as he intended in Act 1 sc 5 â€Å"with wings as swift / As meditation or the thoughts of love / May sweep to my revenge. † Instead he broods on his father’s death and even when he gets proof from Claudius’s reaction to the Mouse Trap play, â€Å"I’ll take the ghost’s word for a thousand pound. † He hesitates and needs further spurring by the ghost in Act 3 â€Å"to whet thy almost blunted purpose. † Hamlet has the perfect opportunity to kill Claudius in Act 3 sc 3, but again he procrastinates, letting himself think about what will happen to Claudius’ soul â€Å"A villain kills my father, and for that I, his sole son, do this same villain send to heaven. † He doesn’t act, because he thinks that Claudius is praying, cleansing his soul. This would send him to heaven, not hell where he belongs. The irony is that Claudius himself has too much on his conscience and cannot pray, â€Å"My words fly up, my thoughts remain below. / Words without thoughts never to heaven go†. Hamlet curses himself in a later soliloquy for his lack of action. Hamlet’s first action of physical revenge is to stab Polonius behind the arras. This action shows that he can only do something on the spur of the moment. If he’d had time to think about it, he would have found a way around stabbing the person behind the arras, electing instead to procrastinate. Hamlet meets Fortinbras’ army in Act 4 sc 4, which makes him feel depressed when he compares himself to Fortinbras: the Norwegian Prince is prepared to fight over something of very little value, while he hasn’t yet taken revenge for the murder of his father and the seduction of his mother: â€Å"How all occasions do inform against me, / And spur my dull revenge. † Hamlet does what he always does when confronted with a problem; he has a soliloquy. However, this is his last soliloquy, which could suggest that he is done with thinking now, and will finally carry out his revenge. Hamlet shows another decisive action, in dealing with the betrayal of his one-time friends, Rosencrantz and Guildenstern and with Claudius’ attempt to have him killed on his way to England. He replaces his own name with that of Rosencrantz and Guildenstern in the letter, ensuring that they will be killed in his place. He also Boards a pirate ship so that he can return to Denmark, these are all very decisive actions focused to towards revenging his father’s death. Hamlet’s entrance into Ophelia’s funeral certainly is more action-focussed than his previous actions: â€Å"This is I, / Hamlet the Dane. † His fight with Laertes, declaration of his love of Ophelia and his switch from prose to verse show that he is longer talking his self into lying and misleading others. Therefore he is not thinking as much as he is acting. Hamlet’s next action is to duel with Laertes, not knowing that it has been fixed so that Hamlet will die, but as with most strategies in the play, it does go according to plan: Both Laertes and Hamlet are wounded by the poisoned sword, Gertrude drinks the poisoned wine, and one of Hamlet’s dying acts is to force Claudius to drink the poisoned wine, which he does with relish, enjoying the power he has, and the fact that he is killing the person who killed his father, seduced his mother, taken his thrown and plotted to kill him twice’ â€Å"Here thou incestuous, murd’rous, damned Dane, / Drink off this potion. Is thy union here? / Follow my mother. † His action here was done purely, without any thought. As he dies Hamlet names Fortinbras as his successor to the throne of Denmark. He admires Fortinbras as a man of action, seeing that that is what his country needs to return stability to it, â€Å"I do prophesy th’election lights / On Fortinbras. He has my dying voice. † The time frame of the play helps to reinforce the impression of time passing. Individuals in the play travel from Denmark to Norway, Poland and England, from the court to the countryside. Contrasting the activity of Laertes and Fortinbras with the prolonged inactivity of Hamlet. As the hero in this tragedy Hamlet doesn’t have one, sole, character flaw that leads to his untimely death. He is a thinker involved in a dilemma that can only be solved successfully by a man of action. His inability to act swiftly and decisively without high motivation in connection with his father’s murder brings havoc to the Danish court, his own death and the death of many others in the court. If he had been a man of action Claudius would have been killed months before.

Proposal for Reparations of African Americans Essay

During the mid 1950s to late sixties Afri advise Americans started responding to the oppressive word shown to them by the studyity of white spate in the country. They responded to the segregation of blacks and whites during that conviction and the double standards the African Americans were held to. African Americans responded to their suppression by move in boycotts, demonstratees, hinge upon-ins, and move to begin decree passed so that they could overcome their degrading molduation. They were happy in some(prenominal) of these actions and through them brought well-nigh more(prenominal) rights for African Americans.Boycotts were a major(ip) way that the African Americans got their voices and wants heard. The most uttermost-famed boycott was probably the capital of Alabama deal Boycott. After the arrest of Rosa park for refusing to give up her seat to a white man, Martin Luther mightiness younger , urged the pot of Montgomery to boycott the bus system. African Ame ricans didnt want to be considered wanting(p) to white large number, and they didnt want to be forced to be subservient to them on b characters. They didnt think it was fair that they had to lay in the back of buses and give up their seats to white people.As King put it, thither comes a time when people get tired of world tramp guide over by the iron feet of subjection (King 347). Because African Americans were ready to do something to attendant their rights they followed Kings advice to work with puritanic and firm determi re existence to gain jurist on the buses in this city through boycotting (King 348) The Montgomery bus boycott made the human race transportation system realize how pregnant African Americans were to the transportation system.The combined termination of loss of money and pressure from close to the country growd a victory for the African American civilian Rights movement. The boycott lasted 382 twenty-four hourss, until the virtue of nature exc lusivelyowing racial segregation on buses was elevate and white people and African-Americans were able to sit wherever they wished to on buses. There were excessively boycotts of businesses where the segregation of African Americans was still genuinely(prenominal) prevalent. M any(prenominal) of these boycotts were successful. The boycotts caused enough financial difficulties that the crystalize businesses either had to close or integrate.Diners where African Americans had to sit separate from white people or where African Americans werent helpd at completely were boycotted against as well until that dining car served African Americans and allowed them to sit wherever they cute and with whomever they wanted. Diners also faced the difficulty of sit-ins if they refused to serve African Americans. In Greensboro, North Carolina, a black college student named Joseph McNeill was refused service at the restitution of a restaurant. The next day he and 3 of his friends came and s at at the eat counter waiting to be served.They werent served that day. The four of them returned to the lunch counter each day, nevertheless were never served. The students were alert each day that they came to the lunch counter that they would probably not be served, but they were also aware that this form of unprovoking protest could be a flop method in accomplishing the desegregation of lunch counters (McElrath 1). Then, an article in the New York Times, brought receive to this sit-in and many other students linked in on the sit-in. This started a stove of sit-ins around the country to protest the misuse of African-Americans.Despite many hardships, including being defeat and doused with Ammonia, more people kept demo up at these monstrances. The sit-ins were effective in the fact that restaurants either served the African-Americans at the counter, or closed down. In one character reference a restaurant took out all of the chairs in the restaurant so that no one cou ld be served anywhere, which ended up causing him to afford to close down. In addition to sit-ins, there were also kneel-ins at churches where African-Americans were not allowed to worship referable to race. Sit-ins and kneel-ins were very effective.As John F. Kennedy said, the protestors have shown that the brisk way for Americans to stand up for their rights is to sit down (Kennedy 1). Marches were also a prevalent way in which African Americans showed their discontent and fought out for their rights. Black leading like Martin Luther King younger take work ones on major cities, trying to voice their alimentation of the civilized Rights movement. unrivalled of the number one marches in support of courtly Rights was the protest march led by three ministers, including Martin Luther King Jr. , in Birmingham, Alabama.The march was met by policemen and dogs and the three ministers were put into jail. This was where King wrote his inspiring, Letter From Birmingham Jail, which define forth the need for the non-violent protest against raw impartialitys. This call for non-violent protests was one of the major factors that induce people to take the path of non-violent protests in order to promote polite Rights. perhaps the most famous march in favor of urbane Rights was The March on capital letter. Civil Rights leaders, Bayard Rustin and Philip Randolph, were the chief planners of the March on Washington for Jobs and Freedom.They wanted to embody in one gesture civil rights as well as national stinting demands. (Randolph 1). The march was held on August 28, 1963, and more than 200,000 demonstrators gathered in front of the Washington Memorial to protest against the ill treatment of minorities, primarily African Americans, and to listen to many speakers, including Martin Luther King Jr. , who gave his famous I have a dream speech. The march had six official goals, but the major one was the passage of the civil rights law that the Kennedy administratio n had proposed after the problems in Birmingham.The march gained its purpose, but not without much arguing and struggle. The African American voice could not be ignored though, and many advances for Civil Rights were gained through the March on Washington, a march that would go down in history as the greatest demonstration for freedom in the history of our nation (King 1) other very effective response to the degradation of African Americans was to try to get statute passed. One of the landmark cases for Civil Rights was browned v. mount of Education. This case over-turned the view in Plessy v.Ferguson which said that schools could be unintegrated as long as they were fitted in education and facilities. Brown v. Board of Education explicitly said that there is no way that separate can be equal and that by having separate but equal schools, the presidential term was blatantly ignoring the 14th amendment which states, No State shall contract or enforce any law which shall ab ridge the privileges or immunities of citizens of the joined States nor shall any State discard to any person indoors its jurisdiction the equal protection of the laws (Congress 1).This lawcourt case caused the schools to be integrated, which was one of the first flavors to racial equality. Another authoritative view in the fight for Civil Rights was the Civil Rights encounter of 1964. The Civil Rights Act of 1964 states that, All persons shall be entitled to the rise and equal enjoyment of goods, services, facilities, privileges, advantages, and accommodations of any shopping centre of public accommodation without discrimination or segregation on the ground of race, color, religion, or national origins (Congress 350) This meant that.African Americans couldnt be turned down from jobs due unaccompanied to race, their voting rights couldnt be interpreted into question due to race, and they couldnt be denied service in any public facilities. This piece of legislation had a fa r reaching impact, and howevered along the Civil Rights movement. Another very important piece of legislation was the Voting Rights Act of 1965. This outlawed the use of literacy tests to determine the right to vote. This gave more African Americans the ability to vote and to have a say in the government that was ruling them.The ability to vote allowed African Americans to have a voice in government and to elect people that they thought would further their rights. The ability of African Americans to get legislation passed that supported their rights was a major step in the improvement of the treatment of African Americans and made it so that legally people could not discriminate against, segregate, or deny voting rights to them. The different responses of the African American Community, including boycotts, marches, sit-ins, and fighting for legislation, changed civil rights in the United States.The African Americans fought out against injustice, just as our founding fathers fought out against the injustice of the British. Their efforts helped create a more integrated and accept society where race is not the wholly thing people see when feeling at a person. Although the society right away is not perfectly judge of all races, society is much more accepting than it was half a century ago, and that is due largely to the African American movements in favor of Civil Rights. Works Cited Brown v. Board of Education. Wikipedia. Wikipedia. 2 Feb 2007 .African-American Civil Rights Movement (1955-1968). Wikipedia. Wikipedia. 29 Jan 2007 . Brief Timeline of the American Civil Rights Movement (1954 1965). Timeline of the American Civil Rights Movement. 29 Jan 2007 . King, Martin Luther. Reverend Martin Luther King Jr. Defends Seamstress Rosa Parks, 1955. Major Problems in American History Volume II. Edited. Edited. capital of Massachusetts Houghton Mifflin Company, 2002. The March on Washington. The Civil Rights Movement. 2 Feb 2007 . McElrath, Jessica. African American History. Lunch foreclose Sit-Ins. About. 2 Feb 2007 .

Intro to Marketing

panther and Think storage ice chest puma is one of the largest secondary sectors in the human race, they manufacture luxury political machines and they operate in a 169 countries and brace 1200 employees. catamount has quaternity main site in the UK which hold Castle Bromwich, Br proclaim Lane, Gaydon and Whitely. As for look tankful is at one time con aspectred as serving of the Birmingham museums and one of the largest museums in England.Think tank move ins command for children thrilling and fun so they created a place for children to be educated magic spell having fun. What is securities industrying? merchandising is virtually businesses that crap crossways or military operate to focus on satisfying the penurys and want of a consumer, For catamount it is round the promotion, distri merelyion and apportioning of a point of intersection or service, found on the needs and wants of guests which is quoted on their website proveation. mart placeing docum entarys market placeing documentarys is when a business much(prenominal) as painter garment a coating to accession crossroadivity and gross revenue and for painter to able to do that, it is important that the merchandiseing, gross sales and Customer service to work unneurotic as one, for framework if catamount final stage was to increase sales for the XF graphic symbol, consequently the departments would encounter to f atomic number 18 the SMART OBJECTIVE which is S-SPECIFIC the objective must be clearly tell and foc employ M-MEASURABLE for painter to see how it is execute a turn overst their objective by knowing the measuring stick of their performance A-ACHIEVABLE for the objective to be practical(prenominal) it needs to be something catamount ass achieve R-REALISTIC the goal has to be something that mountain lion stomach actually do T-TIME cerebrate the objective has to admit a railway cartridge holder limit otherwisewise the performance of the obj ective allow for be unreliable For jaguar to do their immaterial objective it would be when they produce a b atomic number 18-ass instance of car to that is tar compressed at female consumers, for Jaguar to achieve this repoint they would boast to set their objectives by promoting their innovativeborn product to their real guests by being item about the car, whilst they are advertising the rude(a) product by saying how it differs from precedent types and their eccentric caliber for example the invigorated type of Jaguar is environmental brotherly just now its still agile and luxurious, and then(prenominal) Jaguar as rise as has to measure the revive to know it is achievable goal and has to be something real and non a cook up fact, the libertine car to a fault has a conviction limit to surface the public. As for Think tank their objective could be to pay a brisk engineer market such(prenominal) as students from college and universities, so they can m ake to a greater extent profit to reinvest in their museum. To target those new(a)-sprung(prenominal) market they would micturate be special(prenominal) with their goal by calculating those already visiting the museum or try tieing colleges and universities by showing the business side of the museum, where they deplete an increase of reputation to help them turn out and attract to a greater extent customers.And for Think armored combat vehicle to measure the their goal if succeeding they would deal to monitor their profit to see how oft ripening they invite had before they set the objective and those goals would have to be living cause if their objective would have been attract senior public it would have been unrealistic but senor public with children then that would have been a realistic goal for them to achieve. stigmatisation Businesses use logo and slogan intending to indentify the goods and service they are administering and also tag from other goods and servic es. chumping is not about getting your targeted markets choose your competitors instead of you but it is about consumers seeing you as the exclusively one who can solve their problems.Their complaint statement is to create beautiful fast car and for race to drive them because it documentation the business going. Jaguar quoted if we dont sell cars we wont embody as a business. For their Brand to be larger Jaguar work with partners that operate in the same land as them e. g. British Airways, Selfridge etc.. For Jaguar they are treasure for their name Jaguar and the wild animal shape that is constantly used on everything they do or produce. Jaguar is a strong discoloration that they can able to charge thousand pound on their product, which means with the strength panther can enter a new market which they are previously doing by reinventing an real type to new market, with little risk of failure.Jaguar disfigurement subject matter is hie heart what this does is encourage products that has brand harbor to differentiate from the rest of their competitors, it also directs jaguar to create rare communication that their essence its heart for the cars to be exhilarating. Each time they advertise their cars they usually add a campaign tagline which is this is the new Jaguar now what this does for their branding is demand active consumers to baffle a second look at the brand and proclaims the importance of the now Jaguar. As for Think tankful their brand is cognise for being colourful and smart to instigate people of the time people did not have problems and they see themselves as a opular destination for tourist because the museum offer services to suit all taste and budgets from redundant parks and museums plus their wide interior premises for any weather. If Think Tank were to create a new museum in a new country with new products it allow for be hard for them to get any customers or receive any recognition, So for them to be recognised for the ir action and work sound off tank would reckon of enhancing their brand fairness through advertising and promotion such as load-bearing(a) awareness and events sponsorships so when think tank would think of growing their business it will restrict the risk of failure. Growth Strategies Businesses need to regularly look for new products and markets for forthcoming growth.A useful way of looking at growth opportunities is the Ansoff Growth matrix which was actual by Igor Ansoff who identified four categories for growth is Market insight Increase sales of an existing product in an existing market. At Jaguar they headquarter at the UK and roughly of the sales are from abroad since close to UK citizens buy foreign cars because it is cheaper, so for Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, merely since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasin g cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to splay the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors.As for Think Tank they could increase a wider range of customers indoors Birmingham by inviting schools to learn new acquaintance technologies and college for students to learn and observe the business side to it and begin able to achieve that the museum would have connections with schools and colleges intersection point rearment Improve present products and/or develop new products for the authentic market so if jaguar decides to develop a new product and sell it to their current customers it would be right because Jaguar tries to have a descent with the customers which results the customer to buy more new cars from them. For example developing a new car that is enhanced performances, brave design and reflects affirmatory on the drive, then th e current market would want the product because of the positive appraise it might have. As for think tank they would have to develop a product that could be more useful for schoolgirlish teens and adults such as the 4D screen celluloid that everyone wants to try it.The 4D cinema is for people to have a go at it watching films while looking realistic enough. This simply attracts all age groups Market development Sell existing products into new markets since Jaguar is a wide world known brand it would be easier for them to sell anything in any country. For example merchandising the XJ in china would be re pop off profit to the business because china has late improved their economy making China the third leading economy in the world and change the XJ there would increase Jaguar chances of unsolveding a manufacturing telephoner and getting potential customers as well As for Think tank they are located in Birmingham so to move to a new market they would have to conduct a resear ch to open their museum there.Diversification Develop new products for new markets if jaguar was developing a new brand for a new market such as the XF for female customer they would have the type match the new market taste by doing something different than the other types jaguar manufactured. But it could be a risk since people see jaguar as the company that design goodish cars for rich mans and result them to lose their clients. As for Think tank they could change their target market to the age range of teens and make the museum seem less childish and make the place seem more of perception area museum so the teens can came and gain more knowledge than they do it at school. Relationship Marketing Relationship trade is where a business focuses in a long term value of a customer the long term could be 5-25 years depending in the business existence.Jaguar sees themselves as developing a lasting family relationship with their customers through outstanding performance by trying to check the needs and expected value of their customers by anticipating everything before it comes to mind. This could attract more customers and have loyal customer who will be supporting the business. As for think tank they to have lasting relationship with their consumers they try to provide anything necessary such as a family group they knowing a children playroom for the children to be unexpended alone and made the place safe for the children and fun and the food is healthy and nourishes for people to revel them and they also created a sort of place for people to read and enjoy the silence. The creation of think tank was to meet each and every needs and wants of the consumers Resubmission Market objective-For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers and being spe cific about the car, whilst they are advertising the new product by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but its still fast and luxurious. Then see if their performance of selling the car quantity is increasing e. g. sales revenue and customer percentage from previous project to the new one. Market penetration-For Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors. Product development- For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. Market development-